Forgive us for not calling on you sooner.
Results-focused solutions for Broadcast, Print, Packaging, Web Design and Social Media.
Results-focused solutions for Broadcast, Print, Packaging, Web Design and Social Media.
SWIRE pressed the limits of a traditional Twitter follow-and-retweet campaign to help us develop our successful Cox Trivia Giveaway, which led our company to receive over 7,100 registered accounts...From the initial concept to final reporting, SWIRE worked closely with our team to ensure we achieved the results we were looking for.
SWIRE is a great agency to work with. They go above and beyond on every project. Their experience and expertise in the cable industry makes them a valuable partner, particularly their capabilities in customer acquisition, retention and lifecycle management.
Last we checked, the cable industry was selling products that people really, really, want:
FACT: The average US household spent nearly one-third of its total waking hours consuming ad-supported Cable TV brands in 2011.
FACT: A new study from the Pew Research Center for the People & the Press shows that cable television remains the most-watched source of 2012 Presidential election news.
FACT: People may not remember what cable company they have half the time, but they know that they have access to content that they love.
FACT: Cable is not dead. Period.
As this chart illustrates, however, the direction for cable subscribers is crystal clear.
And that's just in 3 months*.
*Jun. 2011 - Sep. 2011
(Note: These are comments actually made by customers. Of course, we think you're swell.)
You make life more fun, more creative and much easier.
*Sorry. We know that last one especially hurts. We also know it is not true. But it is what people think. For the stats, contact David Parsons at 626-963-0693 Ext.702. Then after he shares the harsh truth, he will be happy to buy you a stiff drink, which you may well need at that point. But you will learn something valuable. And it will definitely be worth it.
Did you hear about the latest app for (fill in the blank)? How about that new site for (fill in the blank)? Or the new blog from (fill in the blank)?
Well, let us tell you about it. Keeping up with the latest innovations can be challenging. But it is a challenge we live and breathe. New tools? New technologies? It is all in a day's work.
It is a connected age. People expect answers NOW. They want more transparency, and the sooner the better. Social Media is the best way to respond to them in real time today, but that could change tomorrow. Rest assured, if it does, we will let you know.
Cable is great because you sell Fun. Excitement.
Adventure. Information. You help people get the most out
of their imaginations and curiosity by enabling and empowering
them to communicate, run effective businesses, and remain up to speed with new technologies. What's not to love about that?
Five words for ya'. Don't. Sweat. The. Small. Stuff.
Do—take the time to Develop, Refine and Execute a true vision for your brand. One that meaningfully differentiates you from your competitor. It is a proven strategy. And one that we would love to talk about with you. Maybe over an endless cup of Starbucks. Until then, here are some thoughts on getting started.
We started out in Founder/President Zack Swire's garage. Even with the exhaust fumes, our direct mail outperformed our competitors'.
This led to explorations in Loyalty Marketing - how we incentivize customers, tie in analytics, tie in budget, and more. We learned how to be more strategic and target more effectively. By analyzing and identifying the customers who are most likely to leave, we focused on churn reduction. Along the way, we saved a client $2.5 million in acquisition dollars.
Next, we layered in Redemption Microsites and challenged existing Offer Redemption. Once again, we succeeded—this time with up to 18% offer redemption tied into direct mail. The norm is less than 1%. Best Practices? Yes, we have those.
More recently, we started COX Watch Parties, where we are getting people engaged real time with compelling content. We have created a content hub to gain all the information from subscribers' and leads' social networks. We know exactly who these people are. And we can help you use this information to drive sales.
The Problem? Cox's main competition is sold door-to-door. Fortunately, we love solving peculiar problems.
The Issue? Making sure your house is wired throughout with Whole Home DVR. The solution? Extreme Home Makeover. Cox Edition.
This acquisition message targeted parents with children of all ages. So who better to deliver the message of fastest High Speed Internet?
To highlight Cox Kansas's Digital Telephone service, we went back in time. Way back. Even a caveman couldn't argue with a deal that good.
We designed this dynamic site to enhance the viewer experience of professional sports and entertainment events through social sharing, exclusive access, and real-time commentary.
This redesign brought the CTAM West site up to date with a more user-friendly approach. Considering the traffic it received...
After years of relying mainly on The Yellow Pages, they are now seeing success with a new website, Facebook, Twitter, blog and online media plan. Still holding on to their history, their 90-year-old mascot is now a modern-day interactive reference for all things bug-related.
We love their mission. Now a lot more people can love it too, thanks to a new website that makes sharing and tracking donations much easier. Individuals can keep track of their own donations, overall impact, every member invited, and every dollar that has been donated as a result.
To engage high-value, high-risk subscribers, we created a multi-touch campaign beginning with direct marketing to thank customers for their business and provide a VIP hotline. By meeting customers where they were at, we raised brand relevance and reduced chum by 13%.
A win-back campaign that won back a 1,455% return on marketing investment? It's no wonder this piece has proven itself in multiple cable systems.
Two target audiences each received three waves of mailings. Overall, 8.18% of all households touched responded to the offer and 4.6% ultimately connected to the service. That's 360% higher than the "natural" connect rate.
When The Great Indoors met the Great Outdoors, Shentel reeled in great results. All tactics except direct mail and bill stuffers were advertised via mass market. Direct mail was sent to 14,900 homes. The campaign drove 8,000 calls to Shentel's call center, resulting in an 18% increase in Digital Essentials TV RGUs.
Our award-winning magazine blends human-interest stories with product up-sell messaging. The result is less churn and a more meaningful connection with customers.
This 16-page bi-monthly booklet, sharing the latest movies and network programs, is more than a great avenue to educate people on how to get the most out of their On DEMAND services. It has also helped significantly increase Video On DEMAND sales.
Less is more. In this case, a lot more. With our new welcome kits, we decreased the number of pieces from 72 to 24 and the number of fulfillment partners from 5 to 1. All the necessary information is still there. We just managed to package it using 2/3 less materials for a greener, more efficient and more economic approach.
Rather than sending out paper coupons, we helped Cox streamline the process through a personalized coupon redemption microsite. Automating the entire process online created a more positive customer experience and allowed Cox to measure results instantaneously. Not surprisingly, we've now implemented this strategy with cable systems around the country.
This promotion included Twitter, Facebook and a microsite that worked together to drive Twitter followers, social engagement with the brand and customer leads. The result? Over 7,100 registered accounts.
BLUE, powered by Cox Business, is a real-time, issue-based content hub packed with business inspiration and educational resources. It's also a branding tool to give Cox an authoritative voice in the business community and generate subscription leads.
Mr. Little has been the icon for Western Exterminator for over 90 years. We helped bring this nonagenarian up to date and establish a fun, authoritative voice for the company on Twitter, Facebook and a new blog.
We developed this site for Cox to enhance the viewer experience of professional sports and entertainment events through social sharing, exclusive access and real-time commentary.
Zack is a passionate developer in digital marketing and social media with years of experience in traditional, print, and marketing strategy. He is committed to helping businesses pioneer new ways to promote good and truly make the world a better place while still increasing sales and profits. As a devoted father of triplets, his work on the home front is equally challenging—and every bit as fun.
Throughout his career, Zack has linked up with like-minded, top-notch professionals who combine years of experience with a wide variety of brands. We look forward to working with you sometime soon.
Want to know what's hurting the cable industry most?Better still, want to know what you can do to change it?
We have been consulting with some of the brightest minds in cable for years. It's time for things to change.